What Drives Me
After 20 years leading digital growth for global brands and start-up's like Qatar Airways, TUI and Opodo, I’ve shifted from shaping big corporations to exploring bold new ventures. Today, I focus on blending my experience in travel, e-commerce and digital marketing with my excitement new experiences in the field of AI and Agentic Company Operations. To create ideas that solve real problems and push digital experiences forward.
AI Strategy
Turning smart tech into meaningful tools that solve real-world problems.
Digital Growth
Creating practical strategies that drive traffic, conversions, and engagement.
Venture Building
Bringing bold ideas to life — from applied POCs to working products.
What I’m Working On
Agentic AI in Travel
Rethinking how we plan and book trips in the era of AI Agents with 08-08-08.com. A platform designed to use AI agents at the core to create the world's first full non-touch online travel agency operation.
SEO in the Age of AI
Through waddat.com, I explore how AI changes the rules of organic search — and how to stay visible when search engines stop sending clicks.
The Knowledge Economy
Everyone's an expert at something! uselessknowledge.me is a playful social experiment about discovering skills and random knowledge we all have — and how it might actually matter.
Automating Local SEO
A real-world look at what smart local SEO can do, told through the story of metamorphosis.waddat.com, a local family business.
Let’s Build Something Great
I love working with curious people, early-stage teams, and ambitious brands. Whether you're exploring AI, need help with digital growth, or just want to talk travel and tech — I’m always up for a conversation.
Let’s Connect Over:
Have a project or an idea to bounce around? Get in touch — or just say hi on LinkedIn.